{Hummed to the tune "The 12 Days of Xmas}
On the 12th day of Christmas - Guerrilla Marketing for Job Hunters 2.0 revealed to me 12 Ways to Renew Your Job Search
1. Begin 2010 with clarity-- know your target job and the top 10-20
employers you want to work for (you will start seeing opportunities where
before you saw none, just like buying a new car and seeing it all over the road)
2. Network
with former employees -- find them on Google, LinkedIn, or your own network
3. Be
easy to find -- create your free profile on
4. Stop
sending cover letters -- send sales letters instead (you can’t bore anyone into
hiring you, which is what most cover letters attempt; you must sell employers)
5. Stop
sending resumes -- send resume lingerie instead (your
goal is a phone call from the hiring manager; hit their hot buttons with one
page and you can make the phone ring)
6. Let
others sell you -- use testimonials in your resume and cover letter (because
one testimonial from another person is worth 10 claims made by you)
7. Do
the thinking for the employer -- figure out the specific value of your past
achievements, in numbers, dollars, percentages (never, ever assume that busy
readers will figure out your value)
8. Get
on LinkedIn -- it’s hunters (if you’re not there, you simply
do not exist to most recruiters and savvy employers)
9. Sell
money at a discount -- tell employers how you can make or save more money than
you’re asking for in salary
10. Remember
“No” simply means “Not today” -- it does not mean “Never call us again”
11. Target
employers precisely -- when reading your cover letter, employers should think,
“Hey! This is all about me!”
12. When
in doubt, do the
opposite-- be suspicious of what “everybody” else is doing: “everybody”
waits for jobs to be advertised before contacting employers, “everybody” emails
their resume, “everybody” knows you don’t have to mail a paper thank-you note
after an interview … so, how’s that working for everybody?
Now go enjoy the Holidays! America is slowly dragging it self out of this economic mess and 2010 looks to be a banner year for hiring!
DavidArticle by David E. Perry, author of Guerrilla Marketing for Job Hunters and the Guerrilla Marketing for Job Hunters Blog. and Kevin Donlin, creator of Guerrilla Search International.
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